March 30, 2022, Tel Aviv – Today, Anzu announces that the world’s most advanced in-game advertising platform has completed its funding round at $20 million, bringing its total funding since 2017 to $37 million.
Anzu was funded by two of the world’s biggest brands. The first, NBCUniversal (https://www.nbcuniversal.com), is one of the world’s leading media and entertainment companies. The second, HTC (https://www.htc.com), is a consumer electronics manufacturer known for making the world’s most popular VR products and software, and recently held a place in Metaverse, Viverse.
With this funding, Anzu, which continues to function as the most advanced in-game advertising platform in the world, will gain even more momentum. Earlier this month, the company announced a groundbreaking partnership with NBC Universal. This will enable brand marketing partners to utilize Anzu’s cross-platform gaming inventory across mobile, PC, and consoles with interactive, contextual, and programmatic in-game advertising solutions focused on privacy and brand safety. game announcements.
“Everyone is talking about the impending metaverse and we are starting to see it emerge from different angles,” said Itamar Benedy, co-founder and CEO of Anzu. “But if you really want to see it right now, you can watch the most popular gaming platforms today, such as virtual concerts and movie screenings. With this funding, our in-game advertising solution will expand further, enabling more advertisers to understand where their brand is and how to navigate these immersive digital connectivity spaces.”
Krishan Bhatia, President and Chief Commercial Officer of NBCUniversal, said, “By combining Anzu’s gaming and esports technology capabilities with NBCUniversal’s customer reach and advanced advertising solutions, we are prioritizing the brand safety and creativity. We can rebuild the future of in-game advertising.” “Anzu understands the importance of in-game advertising, and by working directly with video game publishers, NBCUniversal can help marketers create engaging content that enhances the world of gamers.
“With the advent of the Metaverse, the way people communicate, interact and consume will evolve. We are bringing this new dimension to digital marketing services, providing a secure and private user experience while promoting the brand. We are excited to help and developers bring more creativity and new monetization models into the Metaverse,” said Joseph Lin, vice president of content and platforms at HTC.
Other investors include WPP (3rd), Sony Innovation Fund, BITKRAFT Ventures, HBSE Ventures, Alumni Ventures Group, Chicago Cubs, Goal Ventures, co-founder, co-chairman and president of Riot Games’ gaming division. House Mark Merrill is on the list. As before, all investors will act as strategic partners and Anzu will continue to be an independent company.
“Benedy shares Anzu’s vision and has won an iconic investor that allows us to bring in-game advertising and our cutting-edge technology to more gaming platforms and global brands.” In the latest round of investment, We’re proud to introduce in-game advertising to Roblox, the first Unity-verified advertising platform, an extension of our partnership with Ubisoft, and major games including Saber Interactive’s AAA game Dakar Desert Rally. We were able to achieve some memorable milestones, including a new partnership with the studio.
It was also the first Oracle Moat to provide in-game visibility and has partnered with Human and Comscore to help improve IVT on the gaming platform. Anzu recently integrated directly with The Trade Desk to help extend our solution to more advertisers.
The company has also won numerous awards, including Best Technology Platform from The Drum Awards and Best Game User Monetization Technology from The Wires, making it a leading figure in the advertising industry.
Anzu is the world’s most advanced in-game advertising solution. Anzu’s in-game ads for mobile, PC, console, and Roblox put gamers first, and the world’s biggest advertisers like American Eagle, PepsiCo, and Vodafone are very quiet and low-key. We help you make yourself attractive. Anzu also helps major game studios such as Ubisoft and Saber Interactive monetize their titles with ad placements that complement their gameplay and become a solid source of revenue. With backing from WPP, Sony Innovation Fund, NBCUniversal, HTC and other leading investors, Anzu has raised $37 million to improve in-game advertising. It’s better for brands, game developers and the players. Please see here for more details https://www.anzu.io/.
About NBC Universal
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information for viewers around the world. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, premier motion picture companies, key television production companies, premier television channel groups, world-renowned theme parks and streaming services with premium advertising support. NBC Universal is a subsidiary of Comcast Corporation.
HTC VIVE is the first virtual reality (VR) platform and ecosystem that offers businesses and consumers a true VR experience. The VIVE ecosystem is built around premium VR hardware, software, and content. VIVE business includes best-in-class XR hardware, VIVEPORT platform and app store, VIVE enterprise solutions for enterprise customers, VIVE X, a $100 million enterprise VR accelerator and VIVE ARTS for cultural initiatives. .. For more information, visit www.vive.com.
■ Company profile
Company Name: Anzu Virtual Reality Ltd
Location: Tel Aviv
Created: December 2016
Managing Directors: Itamar Benedy, Ben Fenster
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