Aiming for an active world with Life & Health Business Vision “POWERED LIFE” sports technology | Mizuno

Mizuno aims to realize a dynamic “POWERED LIFE” world where people can live more actively using sports technology. This time, the basic theory “Motion DNA” which scientifically determines the walking motion and the product design concept “MIZUNO ADAPT” which solves the problems of various physical activities in daily life are newly added.

The basic theory “Motion DNA” is a theory that can estimate how to walk and the functions and parts necessary for walking based on biomechanical analysis and physical function analysis. In a joint research conducted by Mizuno and Professor Akira Iwata from the School of Community Health, Osaka Prefectural University, it was recently found that walking types can be categorized into four types, and body parts and use used when walking differ depending on the type. By analyzing the ability and type of walking of each person with “Motion DNA”, it is possible to provide suitable products and services.

“MIZUNO ADAPT” is a product design concept that promotes more comfortable everyday life by using technology cultivated in the sports scene. Clothing and training items that use “MIZUNO ADAPT” will be on sale from March 25 at Mizuno-operated stores, official Mizuno online stores, and retailers of Mizuno products.
Mizuno will improve the quality of life (QOL) of ordinary consumers and extend healthy life expectancy through the realization of “POWERED LIFE”.※1We will contribute to the solution.

*1 Ministry of Health, Labor and Welfare “About Japanese people” https://www.mhlw.go.jp/stf/newpage_21481.html

About “POWERED LIFE”

Mizuno provides products and services to improve performance by measuring and analyzing the “movement” of athletes. Over the past few years, we have expanded the business realm for general consumers using technology cultivated in the sports scene. “POWERED LIFE” is a dynamic world where people live more actively, and Mizuno aims to achieve this using sports technology. We will expand the definition of sports not only to the competition scene, but also to physical activity in daily life, and provide products and services that promote the best performance of ordinary people.

▼ About “POWERED LIFE”
URL:https://jpn.mizuno.com/poweredlife/

About “Motion DNA”

Mizuno correlates with walking speed and healthy life expectancy※2Focusing on the fact that it exists, we have developed the basic theory “Motion DNA” which analyzes walking ability and walking type. We will continue to provide products and services that use “Motion DNA” to maintain and improve walking speed, which leads to an extended healthy life expectancy.

※2 2010年、 Physical activity in midlife versus survival success in women aged 70 or older
Relationship between survival rate of women over 70 and physical activity in middle age (2010)
https://pubmed.ncbi.nlm.nih.gov/20101015/

▼ About “Motion DNA”
URL:https://jpn.mizuno.com/poweredlife/motiondna/

walking ability

For walking ability, you can easily measure the walking speed, stride length, and walking trajectory that make up walking ability by walking 8m using Mizuno’s original stationary measuring device. The measurement data of each item is the reference range for each gender and age.※3It is possible to compare with. Mizuno aims to provide 100,000 people with walkability measurement opportunities by 2023.

*3 Men and Women 65+: “Creating a Community Elder Fitness Scorecard from Large-Scale Cohort Data” Physical Fitness Science Vol.64, No.2 , 261-271 (2015)
Men and women under 65: According to Mizuno Co., Ltd. (N=1024, October 2021)
This reference range is a guide to compare walking ability with people of the same age and may change in the future depending on the analysis results of accumulated data.

Gait measurement

Gait Measurement Results Feedback Sheet

Type of walk

Through joint research between Mizuno and Professor Akira Iwata from the School of Community Health, Osaka Metropolitan University, standing postures can be classified into four according to the two perspectives of pelvic tilt angle and the angle of the knee, and walking and walking in each posture. that the functions and parts required for the pelvis are different. By performing a gait type analysis, it is possible to clarify the physical functions necessary to maintain and improve gait function related to a healthy life expectancy, and to offer products and menus for training necessary for walking adapted to each individual.

4 types of walking

Osaka Metropolitan University Community Health Department Comprehensive Rehabilitation School※4 Comments by Professor Akira Iwata, Department of Physiotherapy

*4 Since April 1, 2022, Department of Rehabilitation, Faculty of Medicine, Osaka Metropolitan University

In this joint research, it became clear that the gait of each standing posture differs based on Mizuno’s biomechanical research. In addition, the analysis we conducted revealed that the body parts and functions necessary for walking differ depending on the standing posture. By comparing the results of the two studies, we were able to clarify the physical functions needed to maintain and improve walking function for each type.

〇 Profile of Professor Akira Iwata, Department of Physiotherapy, Faculty of Comprehensive Rehabilitation, Faculty of Community Health, Osaka Prefectural University

・ Physiotherapist ・ Ph.D. (Sports Science)
After graduating from the Faculty of Social Welfare of Osaka Prefectural University, he obtained a license as a physical therapist.
After working in a rehabilitation hospital, he became an assistant professor at Osaka Prefectural University’s Faculty of Rehabilitation. Owner since 2019.
[専門分野]Musculoskeletal physiotherapy, sports science

How to measure standing posture

The standing posture measurement system and application originally developed by Mizuno and Osaka Metropolitan University can measure pelvic tilt and knee angle with high accuracy and in a short time. without using specialized equipment or technology. With the measurement belt and marker attached to each part, we take a photo of the side of the body and incorporate it into the app to estimate the type of step.

〇 “Motion DNA” implementation slot

MIZUNO TOKYO 6F
MIZUNO OSAKA CHAYAMACHI 3F (from Friday, March 25)
It is planned to be rolled out sequentially, primarily to stores managed directly by Mizuno.

About “MIZUNO ADAPT”

“MIZUNO ADAPT” is a product design concept that returns the technology cultivated in the sports scene to the daily life scene and solves the physical activity problems of general consumers. We will develop suitable for everyday life (ADAPT) items, such as easy-to-remove clothing and easy-to-move power assist suits.

▼ About “MIZUNO ADAPT”
URL:https://jpn.mizuno.com/poweredlife/mizunoadapt/

“Mizuno Power Assist Suit”

From the end of April, we will launch the “Mizuno Power Assist Suit” with the aim of assisting the lower back, such as lifting luggage and maintaining a forward-leaning posture while working. This “Mizuno Power Assist Suit” is integrated with the wear, so it can be worn by adjusting it to your body and is easy to put on and take off. Since it is non-electric, it is lightweight at around 3.2 kg. If you wear the “Mizuno Power Assist Suit” and lift your luggage, you can expect a load reduction effect on the lower back muscles (erector spinal muscles) of about 15%.

▼ About “Mizuno Power Assist Suit”
URL:https://jpn.mizuno.com/poweredlife/mizunoadapt/powerassistsuit/

“Mizuno Power Assist Suit”

“The Prie Squat Mimamori”

“Le Prie Squat Mimamori” is “Le Prie Squat” that gently supports the squat movement.※5The Mimamori function is added to the function of. Usage is detected as the squat moves up and down, and usage data is sent to the dedicated app via the internet. This allows you to log how often you use it and how many squats you have.
It is a workout product that can solve the lack of exercise due to less opportunity to go out due to corona damage and monitor the health of loved ones.

*5 Launched in June 2019, with a cumulative total of around 30,000 units sold (as of end of December 2021)

▼ About “The Priesquat Mimamori”
URL:https://jpn.mizuno.com/healthy_interior/lespliesquat_mimamori/

“The Prie Squat Mimamori”

About life and health insurance

The Life & Health division is a division that was established in April 2019 with the business mission of “enriching lives through the power of sport”. We develop walking shoes, underwear using key materials, and exercise programs for general consumers. We are steadily increasing our business performance amid growing health awareness, targeting sales of 12 billion yen (forecast) in 2021 and 17 billion yen in 2025, including “POWERED” related business. LIFE”.

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